APEC Project Database

Project Title

APEC Workshop on Promoting Creative Industries in the Aftermath of COVID-19 Sharing of Best Practices, and Identifying Opportunities and Challenges

Project Year

2022

Project Number

DESG 04 2022A

Project Session

Session 2

Project Type

Standard

Project Status

Completed Project

Project No.

DESG 04 2022A

Project Title

APEC Workshop on Promoting Creative Industries in the Aftermath of COVID-19 Sharing of Best Practices, and Identifying Opportunities and Challenges

Project Status

Completed Project

Fund Account

APEC Support Fund

Sub-fund

ASF: Digital Innovation

Project Year

2022

Project Session

Session 2

APEC Funding

121,113

Co-funding Amount

Total Project Value

121,113

Sponsoring Forum

Digital Economy Steering Group (DESG)

Topics

Digital Economy

Committee

Committee on Trade and Investment (CTI)

Other Fora Involved

Other Non-APEC Stakeholders Involved

Proposing Economy(ies)

Indonesia

Co-Sponsoring Economies

Chile; Hong Kong, China; Peru; Philippines; Thailand

Expected Start Date

01/01/2023

Expected Completion Date

31/12/2023

Project Proponent Name 1

Rully Fachrudin Sukamo

Job Title 1

Deputy Director for Regional Cooperation of Asia Pacific and African Affairs

Organization 1

Ministry of Foreign Affairs

Telephone 1

(62) 8111975-261

Email 1

rullyfs@kemlu.go.id

Project Proponent Name 2

Not Applicable

Job Title 2

Not Applicable

Organization 2

Not Applicable

Telephone 2

Not Applicable

Email 2

Not Applicable

Declaration

Rully Fachrudin Sukamo

Project Summary

According to the UN, Creative Economy Industries generates over 2 trillion USD in revenues, represents 3% of GDP and creates nearly 30 million jobs, mostly MSMEs, with 45% participation from women. It is projected to account for 10% of the global GDP in 2030. However, the COVID-19 crisis has brought this exceptional growth to a standstill, losing 20 – 40% of the revenue in 2020. Currently there is still limited discussion on how we could promote creative industry in APEC. Therefore, it is important to initiate discussion in APEC on reviving the creative economy, facilitated by the digital innovation. This will support an inclusive recovery that boosts MSMEs employment in the region, particularly following the Collective Action from the Aotearoa Plan of Action (APA) to: “Promote ecosystems that support MSMEs, including those in the creative industry, to take advantage of the digital economy”.

A 2-day Workshop will be held in Bali, July 2023 to gather experts and participants from a multi-stakeholder, to discuss recommendations by sharing best practices, and identifying opportunities and challenges, in promoting the creative industries. This will be done especially on how to better utilize digital innovation in advancing key enablers of creative industries, such as distribution and marketing of products, increase access to financing, and strengthen network.

Relevance

Issues: According to the UNESCO, creative industries represent 3% of global economy GDP, generates over 2 trillion USD in revenues, and creates 30 million jobs worldwide. In 2030 the creative industries is projected to account for 10% of the global GDP. However, the COVID-19 pandemic has impacted the industries. The creative industries market in the Asia Pacific Region generates nearly 1.5 trillion USD of revenues, with 743 billion USD in Asia, 620 billion USD in North America, and 124 billion USD in Latin America. However, in 2020, creative industries lost 20 – 40% of its revenues, and have left 10 million people unemployed.

At the same time, the crisis has demonstrated new opportunities of taking advantage of the digital innovation. With this, creative industries is likely to be a key driver of economic growth over the long term. Digital innovation has made it possible to distribute creative work online, through various platforms, whether through streaming platform for audio-visual category (films, music, etc), e-commerce platforms for crafts, fashion and design, or other platforms for application and interactive games distribution.

This project will focus on how digital innovation can support several key enablers of the creative industries, including how to better distribute the products and expand access to markets, how to better gain access to financing, and how to better collaborate through creative hub networks. The project will also focus on several sectors/categories of creative industries that are closely related to digital innovation, including but not limited to (1) crafts and design (including architecture, fashion, etc), (2) audio-visual, as well as (3) application and gaming.

Nevertheless, the potential of digital innovation is not evenly distributed within society, or among economies, since it also imposes challenges for small and medium scale business, who find it difficult to adapt with the necessary skills. Developing economies often struggle to find a proper policy approach to better support creative industries, and to provide the necessary infrastructure to attain the full potential of digital innovation. Therefore, the Project will discuss the challenges and opportunities of the creative industries through utilization of digital innovation in the APEC region.

Eligibility and Fund Priorities: This project meets the eligibility criteria for the ASF Digital Innovation, for the following reasons: (1) it supports capacity building needs for APEC developing economies, especially by providing sharing of best practices between developed and developing economies regarding the potential, and challenges of creative industries, and (2) It is directly aligned with the APEC digital economy priorities identified in AIDER, such as the Focus Areas to develop an ecosystem to support creative industry to take advantage of the digital economy.

Capacity Building: APEC developing member Economies will benefit from this project, especially for those Economies who are still in their early stage of engaging with the creative industries. This project will provide new opportunities to APEC Economies through sharing of best practices from Economies that has made advancement in the creative industries. This project will assist developing Economies in improving their policies and regulation to better engage and support their respective creative industries.

While the project provides direct benefit to the developing economies, this will also become an avenue for developed economies to obtain a better understanding on the important role of creative economy for the pandemic recovery and the potential of creative industries across the region. This will also improve the potential to collaborate between developed and developing economies to produce, distribute, and access creative goods and services. This project will also promote inclusiveness, as creativity ideas is not limited nor valued according to gender, ethnicity, and age.

Objectives

The project aims to improve the capacity of APEC economies to enhance the utilization of digital innovation in support of the creative industries, especially learning from the lessons during the Covid-19 pandemic, and how digital innovation have contributed to several key enablers such as to distribute and market of products, increase access to financing, and strengthen network. This will be done by sharing proven policies/best practices, addressing existing challenges and promoting collaboration between APEC economies.

Alignment

Beneficiaries and Outputs

Outputs: The project expected to deliver outputs as follows:

1) Background Paper of a minimum of 15 (fifteen) pages. The background paper will describe the general condition of creative industries in the APEC region, including (1) the exports and imports trend of creative goods, (2) how creative industries contribute to GDP and employment rate, and (3) the trend of government policies and approaches towards creative industries. It will also describe how digital innovation post Covid-19 pandemic contribute to several key enablers such as distribution of products, access to financing, and networks or hub for collaboration. Research will be conducted to collect information or secondary data about the condition of creative industries in the Asia-Pacific Region through Literature Review from relevant publications on creative economy such as UNCTAD, UNESCO, OECD, and ADB. The research will also provide statistical analysis, on how the creative industries have increased the utilization of digital innovation especially in the aftermath of Covid-19 pandemic. The Background Paper will be circulated no later than 2 months before the Workshop.

2) 2-Day In-person workshop will be held in Bali, Indonesia, in July 2023, to gather experts and participants from relevant stakeholder that include Governments and International Organizations, Private Sector, Communities, and Academics. The 2-day workshop will consist of a public-private dialogue that discuss how to better bridge policy-maker and business sector, as well as several thematic panel discussions by policy experts, International organizations, and MSMEs representative. Several planned subjects include among others: (1) Better understanding the creative industries; (2) Opportunities, Challenges and Lesson Learnt from the COVID-19 crisis; (3) Challenges faced by MSMEs and developing economies in the creative industry (4) How digital innovation and technology can support key enablers of creative industries, including distribution and market of products, access to financing, as well as networks to promote collaboration; (5) Sharing of Best Practices and Lesson Learn from APEC Members including at least 3 best practices of success stories from member economies.

Session 1: Thematic panel discussion of "Better Understanding the creative industries"

The first session will set the tone of the Workshop and put the participants in the same understanding of what is considered as creative industries, discussing how the creative industries have evolved, and how various economies have actively participated in the creative industry.

Session 2: Panel discussion on "Opportunities, Challenges, and Lesson Learnt from the COVID-19 Crisis"

This session will discuss the findings from the Background Paper, as well as to better introduce the participant of the workshop on the importance of digital innovation, in overcoming the Covid-19 crisis, including to discuss the current trend of creative industries, and how the Covid-19 have changed some of the modus operandi in creative industries.

Session 3: “Challenges faced by MSMEs and developing economies in the creative industry”

This session will discuss how the uneven condition faced in the recovery of Covid-19, and how to better gain advantage of the digital innovation for developing economies.

Session 4-6: “How digital innovation and technology can support key enablers to creative industries”

This topic will be split into 3 (three) different sessions. The discussion of the role of digital innovation towards the identified key enablers of (a) distribution and market of products; (b) access to financing; and (c) promote network to promote collaboration will be discussed separately in each session.

Session 7: “Recommendations and the way forward”
Finally, there will be a dedicated session to discuss way forward and recommendations on how APEC could further promote creative industries in the APEC region. Short-term as well as long-term recommendations will be produced to promote creative industries in the APEC region. The meeting will propose several recommendations including for policy makers, and for the private sector.

A pre-workshop survey via e-mail will be undertaken to measure participants knowledge of the creative industries to be completed prior to their arrival in Bali. It will also be followed by a post-workshop survey to determine how the participants knowledge have improved as a result of the Worskhop. The survey will include questions such as: (1) How well do participants understand about creative industries; (2) How often do participants engage with the creative industries sector; (3) How well do participants know regarding their respective government policy on creative industries; (4) How do participants see the utilization of digital technology and innovation to better support creative industries in the aftermath of Covid-19, and other relevant questions.

3) Final Report of a minimum of 20 (twenty) pages with at least 6 recommendations will be submitted.It will consist of but not limited to the following sections on: (1) introduction of the project; (2) opportunities, challenges and lesson learnt from Covid-19 on creative industries in the Asia-Pacific Region; (3) How to better utilize digital innovation in promoting creative industries in the aftermath of Covid-19, especially how it will contribute to key enablers in the creative industries such as distribution and market of products, gaining access to financing, and networks to promote collaboration(4) set of recommendation to improve capacity building for creative industries from policy-maker perspective, as well as business sector perspective; and (5) Key findings from the discussion, and recommendation on what APEC can do to further promote creative industries. The final report will be published in the APEC Publication Website and circulated to all APEC economies and to be presented in DESG for information purpose.

Outcomes: The following outcomes are expected from this project:

1) Workshop participants’ have a better understanding on the challenges and opportunities of creative industries, particularly how digital innovation can be utilized to promote creative industries in the aftermath of Covid-19. These outcomes will be measured with survey distributed prior to and after the workshop. All the participants will be required to complete this survey as part of the evaluation criteria.

2) Participants will be better equipped and have more knowledge on how to apply these best practices in their respective economy gained from the Workshop. The outcome will be measured by post-survey distributed after the workshop.

3) Generate interest in doing future work and conducting further discussions on how to better leverage digital innovation to support the growth of creative industries in the APEC region. This can be measured through a post-workshop survey distributed at the end of the workshop.

Beneficiaries: The primary beneficiaries will be policymakers related to Creative Industries in APEC Economies including those in agencies that handles creative industry, and other related ministries responsible for MSMEs, or responsible for digital economy transformation. While representative from related public organization such as the respective ministry that handles creative industries is preferable, we also welcome participant from other related fields such as those who handle digital issues, and MSMEs. Since related government organization that handles creative industries is new to several economies, there are no specific requirement on level of seniority. However, the respective participants need to have a good understanding of creative industries or digitalization in their respective economies.

Secondary beneficiaries are relevant international organizations such as UNCTAD, UNESCO, or even OECD that benefit from this project through the final report’s publication that discuss opportunities of the creative industries in the APEC region. Private sector including industry association will also provide necessary inputs regarding the needs and how policymaker can better support creative industries in the future. Creative industry players from respective sectors, as well as from the digital innovation provider such as E-Commerce platform, or streaming platform will also be benefit from this project. Other fora in APEC, such as SMEWG also will gain benefit from this project. In addition, we will also circulate invitations and Final Report to the SMEWG for further comment. The key findings and recommendations produced from the project can be a reference to carry on the work under the DESG program, particularly on how to further utilize digital technologies to promote creative industries.

Dissemination

The final report will be published electronically on the APEC Publication website. These documents will also be disseminated electronically to workshop speakers, participants and DESG members. Other target audience are policy makers and business community in APEC member economies and participating economies. The PO will inform relevant stakeholders of the report after it has been published.

The documents will be prepared by an appointed contractor with close monitoring and steering direction by the PO. Storing all the documents online will allow all economies have equal access to the documents at low cost and be able to share them with their relevant home economy parties. Final report will be circulated through relevant sub fora such as DESG for endorsement and will be presented to CTI for information. APEC will receive ownership of all publications. APEC Intellectual Property and Logo will be attached on all publications produced in this report. The PO has no intention to sell outputs arising from this project. PO will submit all workshop presentation documents to the Secretariat for upload to the MDDB after the workshop, conducting a thorough nomenclature check to ensure to issues.

Gender

Targets		Steps to Secure Female Participants	Benefit to Women
Female Participants (%)	At least 40% female participants	A specific criterion to be included in advertisement and advertisement and communication specifically design to encourage women participation in workshop and dialogue	Women participations on inputs of policy design, women’s opinions and feedback are accounted for
Female Speakers/Experts (%)	At least 50% of experts is female	A specific criterion to be included in the selection of speakers and experts in workshop and dialogue	Encourage women for strategic position such as business owners.

PO is committed to collecting sex disaggregated data for all speakers and participants (not only those funded by APEC) at the project event. This data will be included when submitting a Completion Report to the Secretariat upon completion of the project, as well as providing guidance to future POs on their own gender parity targets.

Referring to the Guide on Gender Criteria for APEC Project Proposals in the Guidebook on APEC Projects, please tick the pillar or pillars that this project supports, in promoting women’s economic empowerment:

	5 Pillars (you may tick more than one)
1	Access to Capital and Assets	V
2	Access to Markets	V
3	Skills, Capacity Building, and Health	V
4	Leadership, Voice and Agency
5	Innovation and Technology	V

The project will contribute to the 4 identified pillars of women’s economic empowerment, as the project will discuss how digital innovation can better support creative industries player, including women to gain access to capital and markets, as well to prepare them the necessary skills to better gain advantage of the digital innovation. There will also be a session under the thematical session on the challenges that women face in the creative industry sector.

Work Plan

Timeline	Tasks	Deliverables
Mar 2023	Expected start of the project (week 1) Submit draft ToRs for short-term clerical staff and consultant to the Secretariat (week 1)	Approved Project proposal Draft Tor and contract
Apr 2023	Expected approval of the ToR and contract (week 3) Develop background paper by consultant (week 3) 1 April: Submit the APEC Project Monitoring Report to the Secretariat Identify, contact and invite suitable expert speakers (week 3) Develop draft GIC and agenda for Workshop (week 3)	Contract signing by PMU and consultant Draft background paper APEC Project Monitoring Report List of speakers and contacts Draft GIC and agenda
May 2023	Manage all logistics (Week 1 - 4) Circulate draft background paper for comments (week1) Circulate GIC and agenda for workshop (week 1) Request APEC member economies to nominate participants (week 1) Compile comments and suggestion from member economies on the Background paper (week 2) Compile and submit APEC-funded travellers list (week 3) Invite domestic stakeholders (week 4) Circulate final draft Background Paper (week 4) Draft pre and post-workshop surveys (week 4) Submit quotations for hosting (week 4)	Draft background paper GIC and agenda for the workshop List of participants for workshop Revised draft of the background paper APEC-funded travellers list List of domestic stakeholders’ participants Final draft Background paper Pre and post-workshop surveys Quotation submitted
Jun 2023	Finalize all logistics (week 1 – 4) Request deadline for chosen speakers to submit their presentation materials (PPT format) (week 1) Finalize the workshop agenda and presentation materials from speakers (week 3) Circulate pre workshop survey to participants and speakers (week 4)	Presentation materials from speakers Final agenda and presentation materials Pre workshop survey
Jul 2023	Conduct a 2-Day Workshop in Bali, Indonesia Circulate post workshop survey	6 speakers to present on the two days workshop. 8 total sessions including public-private dialogue, thematical discussions, and recommendation session Retrieved surveys from participant to gather feedback on the effectiveness of the workshop.
Aug 2023	Compile draft Final Report Report (week 1) Submit the draft Final Report to APEC Secretariat (week 4)	Draft Final report, workshop presentations and other materials Draft Final Report
Sep 2023	Compile comments and suggestions from the APEC Secretariat and member economies on the draft Final Report (week 4)	Revised Final report
Oct 2023	Circulate the Final Report for endorsement (week 2) Publish the endorsed report (week 4)	Final Report (endorsed) APEC publication
Nov 2023	Develop APEC Project Completion Report (week 1)	Draft APEC Project Completion Report
Dec 2023	Submit APEC Project Completion Report and supporting documents to APEC Secretariat (week 1)	APEC Project Completion Report
6-12 months after Project Completion	Participate in Long-Term Evaluation of APEC Projects Survey conducted by APEC Secretariat

Risks

No.

Risks

How will it be managed?

Low feedback of participants for survey

Circulating the post-workshop survey as the final item in the Workshop agenda, to ensure that participants fill the survey.

Continuation involvement of input or suggestions from economies and related fora will be conducted until the process of creating the project report.

Different understanding of what constitutes as creative industries rendering the recommendation unfocused.

Contractor and organizer will provide several strategic sectors closely related to digital innovationof through the background paper, to avoid over-broad discussions of creative industries

Monitoring and Evaluation

	Evaluation Focus	Indicators	Target Goals	Evaluation Method	Reporting Method
Outputs	1. Background Paper	1. Contracted executed	March 2023	Certification by PO	Contract
		2. ToR for the Background Paper finish	March 2023	ToR for the Background Paper	Completion Report
		3. Background Paper completed, Number of Pages	Minimum 15 Pages, May 2023	Background Paper	Final Report of the Background Paper
	2. Workshop	1. Contracted executed	May 2023	Certification by PO	Contract
		2. % of participating men/women (excl. speakers/experts)	60/40	Event Attendance List	Completion Report
		3. No. of speakers/ experts engaged	8	Event Attendance List	Completion Report
		4. % of speakers/ experts (men/women)	50/50	Event Attendance List	Completion Report
		5. No. of attending economies	17	Event Attendance List	Completion Report
		6. No. of travel eligible economies	11	Event Attendance List	Completion Report
	3. Final Report	1. No. of pages	Minimum of 20 Pages	Certification by PO	Email to the Secretariat
		2. Submission to the Secretariat	August 2023	Submission to the Secretariat	Email to the Secretariat
		3. No. of recommendations made	6 recommendations made	Submission to the Secretariat	Email to the Secretariat
Out-comes	1. Best practices in promoting Creative Industries in the aftermath of Covid-19 by utilizing digital innovation.	1. Number of best practices or success story from member economies presented at the workshop including opportunities and challenges related to the topic presented during the workshop	3	Included in the Final Report	Report to the Working Group
	2. Workshop Participants have a better understanding on the challenges and opportunities of creative industries	1. % of participants report substantial knowledge increase	75%	pre-workshop and post-workshop surveys	Completion Report
		2. Developing APEC economies report substantial knowledge increase	70%	pre-workshop and post-workshop surveys	Completion Report
		3. Women report substantial knowledge increase	33%	pre-workshop and post-workshop surveys	Completion Report
	3. Recommendations on how to implement best practices in promoting creative industries	1. No. of recommendations made	6 (3 for Private Sector, and 3 for Policymaker)	Included in the Project Report	Report to the Working Group The Longer-term Evaluation of APEC Projects (LTEAP)
	4. Generate interest in doing future work and conducting further discussions on how to better leverage digital innovation to support the growth of creative industries in the APEC region.	1. % Of participants report increased interest in doing future work on this topic’	50%	Post-workshop surveys	Completion Report

Linkages

The organizer will invite representations from DESG as the main participants, while also circulate the invitation for representative from IPEG, PPSTI, SMEWG, PPWE, and TELWG to better promote cross-fora collaboration as well as provide a more comprehensive input towards this Project. We will also invite non-APEC stakeholders from international and regional organizations, private sector and business associations in each of the respective member economies to share their best practices in the workshop. Project Overseer will also seek nomination of experts from ABAC and related international organization to speak in the program.

The project will build on and strengthen existing APEC works related to creative industries particularly in relation to the inclusivity of women and MSMEs. Furthermore, the project will among others, highlight the leveraging of digital technology in creative industries, learning from the experience during the Covid 19 pandemic.

Sustainability

The workshop will be designed to generate greater understanding among all participants regarding the opportunities and challenges of promoting creative industries in the aftermath of Covid-19 by utilizing digital innovation, so that business sector in the creative industries can gain the full benefit from digital innovation.

One of the main outcomes of the workshop will be a set of recommendations for APEC to further promote creative industries that will be developed and compiled from best practices and successful experiences from participating member economies. There will be a dedicated session built in towards the end of the workshop to discuss and decide on these recommendations. The organizers will work with the consultant and speakers to further refine the recommendations post-workshop. The organizers will then circulate it to DESG members for further feedback and input before circulating it widely among all participants. This will ensure that the recommendations are tangible, actionable and aligned with the DESG work program.

Direct Labour

Short-Term Clerical Staff: An individual with an administrative and clerical backgrounds will be contracted for this project.

No.	Specific Tasks	No. of Hours
1.	Identifying and contacting venues and vendors with adequate equipment and assist in finalizing agreement.	28
2.	Drafting General Information and Administrative Circular	26
3.	Identifying and inviting relevant representatives from academic, business, communities, civil society, and government, as well as confirming their participation in the workshop	36
4.	Designing flyers to be posted in the governments’ social media accounts	15
5.	Coordinate with the APEC Secretariat to confirm participation from APEC economies.	14
6.	Conducting a dry run one day prior the event	14
7.	Ensuring and supervising all aspects of event during the workshop.	14
8.	Finishing administrative works with the venue	13
Total:		160

Contractor / Consultant with scope of works and time allocation per task as follows:

No.	Specific Tasks	No. of Hours
1.	Conducting research for the Background Paper to gain better understanding and knowledge about the creative industries in the Asia-Pacific Region, and to enrich the discussion at the workshop for a better final report;	38
2.	Working with speakers and discussants in drafting, revising and finalizing agenda of workshop including elaboration of each agenda session and ensure speaker’s materials are in line with the topic;	24
3.	Creating a list of suitable potential speakers	24
4.	Developing ex-ante and ex-post evaluation	20
5.	Taking notes during the workshop	16
6.	Collecting and analyzing necessary primary or secondary data during and at the end of the project, including but not limited to number of participants, as well as female participation, ex-ante and ex-post surveys,	24
7.	Drafting the final report of minimum of 20 (twenty) pages will be submitted to report and evaluate the implementation of the workshop, which will report on and evaluate the implementation of the workshop, introduction of the project, findings derived from discussions at the workshop, suggested recommendations.	74
Total:		220

Are there any supporting document attached?

Project No.
Project Title
Project Status
Fund Account
Sub-fund
Project Year
Project Session
APEC Funding
Co-funding Amount
Total Project Value
Sponsoring Forum
Topics
Committee
Other Fora Involved
Other Non-APEC Stakeholders Involved
Proposing Economy(ies)
Co-Sponsoring Economies
Expected Start Date
Expected Completion Date
Project Proponent Name 1
Job Title 1
Organization 1
Telephone 1
Email 1
Project Proponent Name 2
Job Title 2
Organization 2
Telephone 2
Email 2
Declaration
Project Summary
Relevance
Objectives
Alignment
Beneficiaries and Outputs
Dissemination
Gender
Work Plan
Risks
Monitoring and Evaluation
Linkages
Sustainability
Direct Labour
Are there any supporting document attached?
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Project Number
Previous Fora
Secretariat Comments
Reprogramming Notes
Consolidated QAF
Endorsement By Fora
PD Sign Off
Batch
Forum Priority
Committee Ranking Category
Committee Priority
PDM Priority
Priority Within Funding Category
Monitoring Report Received
Completion Report Received
PMU Field 1
PMU Field 2
PMU Field 3
On Behalf Of
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